GIFT CERTIFICATES

Gift Certificate

1. Put a number on each gift certificate.
   
2. Keep a good record of gift certificates and mark each one off with a date.
   
3. Write only one-year expiration on the gift certificates at the most.
   
4. Sell packages of massages (At a discounted price) and tell the clients they can give them to other people.
   
5. Send out reminder cards if the gift certificate is going to expire soon.
   
6. Reward clients that give you referrals with free a free gift certificate.
   
7. Do not give out too many free gift certificates, it will seem that they all want to redeem them at the same time, and then you do not have a lot of income.
   
8. Give a discount to clients that have followed you from place to place, once you open your own clinic.
   
9. Give a senior discount.
   
10. Only 50% of gift certificates for people that have never received a massage will be redeemed and about 75% of people that have received massages before will use them.  
    
11. Run promotions for the various holidays emphasizing gift certificate sales: Christmas, Valentines Day.
    
12. Give your clients gift certificates to give to their friends and spouses.
    
13. Send out birthday cards with a discounted massage offer.
    
14. Microsoft Publisher works well for making Gift Certificates and Business cards.
    
15. If you sell gift certificates, put that money in a separate savings account and only take out that money when you give that massage.