1. Make brochures, flyers, business cards, and gift certificates.
2. Get a small ad in your local yellow pages.
3. Join the Chamber of Commerce or local rotary club for networking.
4. Apply for a government study on massage.
5. Find out what makes you different from the other therapists in the field and capitalize on it.
6. Subscribe to business magazines.
7. Leave your cards and brochures “everywhere.”
8. Keep up on techniques and methods, always improving yourself and your treatments.
9. Some months are better than others; schedule your vacation and time off in the slower months.
10. Plan to stay in an area if you plan to have regular clients.
11. Make your own brochures, flyers, business cards, and gift certificates to save money and so you can update them easier.
12. You know you succeeded when you have to start turning down clients.
13. Set-up regular business hours so people know they can count on you.
14. Develop detailed educational material.
15. Start advertising at least one month before you open your clinic.
16. Set up a drawing for free massages before you open up your new clinic.
17. Send hand written thank you notes.
18. Marketing needs to be an ongoing, every day/week/month/year activity.
19. Call or send reminder cards for clients that you have not seen in awhile and let them know what times you have available that week.
20. Take care when advertising, and in conversation, that no claims for cure are made.
21. Offer free foot massages or chair massages.
22. Give free lunch time seminars where people can find out about your services.
23. Hold an open house a month or two after opening your business.
24. Write articles for the newspaper or regular local publications.
25. Give your business card to everyone you talk to.
26. Offer a free 5-minute chair massage when you have down time.
27. Word of mouth is the best advertisement.
28. Read marketing and business books to keep “inspired”.
29. Teach a class "How to massage for couples" or other stress reduction classes for local adult community education centers.
30. Volunteer your time to charities or non-profit organization.
31. Determine who your target markets are / athletes, business people, infants and develop a plan for each group.
32. Keep a file box on your desk with all your ideas on separate cards.
33. Give only inexpensive massage related gifts to your clients.
34. Do not except expensive gifts from clients.
35. Make a website to promote your site.
36. Give free consultations.
37. Ask for referrals.
38. If you strike up a conversation with someone in the public, give him or her your business card.
39. Help your community when you own a business, but do not let them take advantage of you.
40. Get to know people in your community.
41. Keep your mailing list up to date.
42. Assess marketing needs: factors include the time and money the practitioner can afford, target market, size of practice
43. Analyze target markets: modify advertising and public relations (PR) activities to appeal to a specific group
44. Business promotion: promotional activities are largely educational (public speaking, articles in newspapers and magazines, booths at fairs and other public functions).
45. Advertising: notifies public about practitioner's services and how to contact him or her; ads in newspapers and yellow pages, direct mail
46. Public relations: some of the best advertising is free; networking is essential.
47. Encouraging referrals: referrals from current clients and other healthcare professionals are one of the most effective and inexpensive methods of creating new business; the three R's of referrals are request, reward, and reciprocate.
48. Client retention: regular clients are the mainstay of business; it is important to give
them service for which they will want to return.
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